Fill out an initial application form with some basic details to get an indicative term sheet in less than 2 minutes!
Connect your revenue, marketing, credit history, GST and bank accounts through our secure platform.
Get a tailor-made financing facility at YOUR terms within 48 hours and accelerate your brand.
Fill out an initial application form with some basic details to get an indicative term sheet in less than 2 minutes!
Connect your revenue, marketing, credit history, GST and bank accounts through our secure platform.
Get a tailor-made financing facility at YOUR terms within 48 hours and accelerate your brand.
Connect your
Backend
Turbocharge your
Growth
100000 - 40000
We fund eCommerce and D2C businesses across all categories in India.
We back businesses which demonstrate strong fundamentals and are being built for the long-term.
Businesses that have at least 8 months of online selling history.
We currently fund eCommerce and D2C businesses across all categories in India.
We back businesses which demonstrate strong fundamentals and are being built for the long-term.
We require that the business have at least 8 months of online selling history.
From sign-up to offer in 48 hours to funds wired to your bank account in as little as 5 days
From sign-up to offer in 48 hours to funds wired to your bank account in as little as 5 days
Free access to dashboard and dedicated team of operators to help you from marketing
You need and pay according to your business health-less in lean times without penalties
Get real operational support to grow your business across ALL eCommerce functions
Poonji currently offers revenue-based financing and operational advisory to eCommerce sellers in India.
Sellers can avail anywhere between Rs. 2 lakhs to Rs. 50 lakhs to meet their business needs.
Revenue-based financing is a type of financing where borrowers pay a percentage of their future revenues to an investor in exchange for capital. Repayment goes up or down to match the actual revenue cycles and is thus perfectly aligned with an eCommerce brand’s operations!
Poonji’s RBF facilities do not require any equity or collateral and have no personal guarantees or hidden fees. The capital available is based only on the actual business performance.
For most eCommerce businesses, traditional financing options such as bank loans or VC investments do not work at all. Poonji’s RBF facilities come in to serve these businesses on their own terms, without diluting any ownership. Our RBF facilities are fast, flexible, and do not require cumbersome documentation or any collateral to avail.
Poonji provides tailor-made financing to all kinds of eCommerce and D2C businesses in India which have at least 8 – 10 months of online selling history and a minimum of Rs. 2 lakhs in monthly revenues. Our RBF facilities are for 4 – 12 months in tenure and you repay through 5 – 20% of monthly revenues.
Unlike traditional financial institutions, Poonji’s data collection process is completely digital and secure. We require details about your business and seamlessly connect to your marketplace (Amazon, Shopify, WooCommerce) and advertisement accounts (Google, Amazon, Meta), credit agency data, and GST portal.
Additionally, we also require a few KYC-related details around PAN and historical bank statements.
That’s the best part – you can use the capital for anything you want! Typical use cases include working capital requirements, marketing budgets, or growth capital for product/geographic expansion. Poonji expects to be a long-term partner in your growth, and you can avail additional capital as our relationship deepens.
Poonji aims to build the financial enablement ecosystem for eCommerce sellers, enabling them to rapidly grow. We provide short-term financing products specifically designed for eCommerce businesses.
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Fill out an initial application form with some basic details to get an indicative term sheet in less than 2 minutes!Business