Empowering Indian Brands to go Global
Fast, Flexible, and Transparent Financing solutions tailored for cross-border eCommerce expansion
Cross Border expansion is complex. Access to finance shouldn’t be
Traditional Financing
Delayed Decision and Bank Transfer
Higher Interest Rates
Not Tailored for Cross Border Trade
Credit Products designed for Cross Border Growth, Backed by Expertise
Flexible Credit Products
• No restrictions on use of capital
• Revenue Based Financing
• Growth & Working Capital
Tailored Underwriting
• Aligned with business health
• Benchmarked with cross border ecommerce companies
Operational Insights
• Support on market expansion
• Get insights on current business health
How Poonji Funding Engine Works for You?
Tell us about your business
Fill out an initial application form with some basic details to get an indicative term sheet in less than 2 minutes!
Connect your backend
Connect your revenue, marketing, credit history, GST and bank accounts through our secure platform.
Turbocharge your growth
Get a tailor-made financing facility at YOUR terms within 48 hours and accelerate your brand.
Tell us about your business
Fill out an initial application form with some basic details to get an indicative term sheet in less than 2 minutes!
Connect your backend
Connect your revenue, marketing, credit history, GST and bank accounts through our secure platform.
Turbocharge your growth
Get a tailor-made financing facility at YOUR terms within 48 hours and accelerate your brand.
Connect your
Backend
Turbocharge your
Growth
100000 - 40000
This is how much funding you can be
eligible for! The final amount will depend on the details provided.
eligible for! The final amount will depend on the details provided.
Who We Fund
Online Business looking to expand globally
We fund eCommerce and D2C businesses across all categories in India who are looking to expand to global markets.
Seeking Long Term Plan
We back businesses which demonstrate strong fundamentals and are being built for the long-term.
Performance History
Businesses that have at least 12 months of online selling history in India.
Who We Fund
Online Business looking to expand globally
We fund eCommerce and D2C businesses across all categories in India who are looking to expand to global markets.
Seeking Long Term Plan
We back businesses which demonstrate strong fundamentals and are being built for the long-term.
Performance History
Businesses that have at least 12 months of online selling history in India.
Fast, collateral-free capital tailored to
your needs and real operational support
Fast Capital
From sign-up to offer in 48 hours to funds wired to your bank account in as little as 5 days
Easy
Progress with few clicks with seamless integrations
Insights
Free access to dashboard and dedicated team of operators to help you from marketing
Flexible
You need and pay according to your business health-less in lean times without penalties
Operational Support
Get real operational support to grow your business across ALL eCommerce functions
Fast Capital
From sign-up to offer in 48 hours to funds wired to your bank account in as little as 5 days
Easy
From sign-up to offer in 48 hours to funds wired to your bank account in as little as 5 days
Insights
Free access to dashboard and dedicated team of operators to help you from marketing
Flexible
You need and pay according to your business health-less in lean times without penalties
Operational Support
Get real operational support to grow your business across ALL eCommerce functions
Frequently Asked Questions
Poonji currently offers revenue-based financing and operational advisory to eCommerce sellers in India.
Sellers can avail anywhere between Rs. 2 lakhs to Rs. 50 lakhs to meet their business needs.
Yes – we can structure your plan to be rapid as fixed month monthly payments.
For most eCommerce businesses, traditional financing options such as bank loans or VC investments do not work at all. Poonji’s RBF facilities come in to serve these businesses on their own terms, without diluting any ownership. Our RBF facilities are fast, flexible, and do not require cumbersome documentation or any collateral to avail.
Yes. Based on your repayment, and operating performance of international retail, we can increase or provide additional growth capital.
Poonji provides tailor-made financing to all kinds of eCommerce and D2C businesses in India which have at least 8 – 10 months of online selling history and a minimum of Rs. 2 lakhs in monthly revenues. Our RBF facilities are for 4 – 12 months in tenure and you repay through 5 – 20% of monthly revenues.
Unlike traditional financial institutions, Poonji’s data collection process is completely digital and secure. We require details about your business and seamlessly connect to your marketplace (Amazon, Shopify, WooCommerce) and advertisement accounts (Google, Amazon, Meta), credit agency data, and GST portal.
Additionally, we also require a few KYC-related details around PAN and historical bank statements.
That’s the best part – you can use the capital for anything you want! Typical use cases include working capital requirements, marketing budgets, or growth capital for product/geographic expansion. Poonji expects to be a long-term partner in your growth, and you can avail additional capital as our relationship deepens.
Yes, we can also structure repayment linked to revenue, with minimum and maximum amounts payable.
Poonji aims to build the financial enablement ecosystem for eCommerce sellers, enabling them to rapidly grow. We provide short-term financing products specifically designed for eCommerce businesses.
Company
Partners
Business Partners
Financing Partners
Grievance Redressal
Poonji complies with all extant laws applicable to the services offered through this platform (including our website and application). www.trypoonji.in is a website operated by Gringotts Technologies Pvt. Ltd.. By accessing this site, you agree to be bound by its Terms of Use and Privacy Policy.
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Tell us about your
Fill out an initial application form with some basic details to get an indicative term sheet in less than 2 minutes!Business